| Project Brief | Points |
|---|---|
| What is the objective? | 5 |
| Who is the audience? (Fill in the blanks) | 5 |
| Audience Persona Slides | 10 |
| VALS Result w/Description & Define Your Audience | 5 |
| Competitor One – Like, Dislike, Different | 5 |
| Competitor One – Editorial calendar, other, reader info screenshots | 5 |
| Competitor Two – Like, Dislike, Different | 5 |
| Competitor Two – Editorial calendar, other, reader info screenshots | 5 |
| Mood Board: Typography (Head, subhead, body) | 5 |
| Mood Board: Color scheme with RGB and Hexadecimal numbers – 3-5 colors | 5 |
| Mood Board: Icon Samples | 5 |
| Mood Board: Sample photos | 5 |
| Sample Flatpan | 25 |
| Inspiration Samples – At least 2 typography samples with typeface identified | 10 |
| Inspiration Samples – At least 6 color sample examples (2 Adobe Color, 2 Pantone Connect, 2 Color Collect) | 20 |
| Inspiration Samples – at least 5 inspiration tear sheet pages – not photos with description | 60 |
| TOTAL | 180 |
Canvas Discussion Question
POST
A copy of your project brief as a PDF
WRITE
What did you learn about the design process by completing the project brief?
How do you plan to incorporate in-class tutorials and CIAB lessons into your publication?
How will you incorporate the idea of “stealing like an artist” to help you deal with “blank page paralysis”?
RESPOND
After Completing Your Initial Discussion Post – View Your peer contributions; and then, Comment on your overall impression of at least three of your classmates’ submissions.
Be sure to use the TAG method as you comment
- T- Tell them something you liked
- A – Ask a question
- G – Give them a suggestion
Planning Your Publication Project 